Slipknot at MTV Rock am Ring Live 2009


Introduction

Join a music festival was a very usual things that slipknot do, at this time slipknot will perform in front of a lot of people in MTV Rock am Ring live, with their single dead memories, but we have to check out why slipknot have to perform into this festival

What’s MTV and Why Perform in MTV ?

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.

At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as “I want my MTV” and “MTV is here” became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.

MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV’s moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV’s choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel’s previous impact on popular culture.

breaking the color barrier

During MTV’s first few years on the air, very few black artists were included in rotation on the channel. Those who were in MTV’s rotation included Eddy Grant, Tina Turner and Donna Summer. The very first non-white act played on MTV in the US was UK band The Specials, which featured an integrated line-up of white and black musicians and vocalists. The Specials’ video “Rat Race” was played as the 58th video on the station’s first day of broadcasting.

MTV rejected other black artists’ videos, such as Rick James’ “Super Freak”, because they didn’t fit the channel’s rock dominated format at the time. The exclusion enraged James; he publicly advocated the addition of more black artists’ videos on the channel. Rock legend David Bowie also questioned MTV’s lack of black artists during an on-air interview with VJ Mark Goodman in 1983 MTV’s original head of talent and acquisition, Carolyn B. Baker, who was black, had questioned why the definition of music had to be so narrow, as had a few others.

Before 1983, Michael Jackson also struggled to receive airtime on MTV.] To resolve the struggle and finally “break the color barrier,” the president of CBS Records at the time, Walter Yetnikoff denounced MTV in a strong, profane statement, threatening to take away MTV’s ability to play any of the record label’s music videos.However, Les Garland, then acquisitions head, said he decided to air Jackson’s “Billie Jean” video without pressure from CBS. This was contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair. In any case, MTV began showing the “Billie Jean” video in regular rotation in 1983, forming a lengthy partnership with Jackson and helping other black music artists.

Return of the Rock

Beginning in late 1997, MTV progressively reduced its airing of rock music videos, leading to the slogan among skeptics, “Rock is dead.”The fact that at the time rock music fans were less materialists and bought less music based on television suggestion were cited as reasons that MTV abandoned its once staple music. MTV instead devoted its musical airtime mostly to pop and hip-hop/R&B music. All rock-centric shows were eliminated and the rock-related categories of the Video Music Awards were pared down to one.

From this time until 2004, MTV took some efforts periodically to reintroduce pop rock music videos to the channel. By 1998 through 1999, the punk-rock band Blink-182 received regular airtime on MTV due in large part to their “All the Small Things” video that made fun of the boy bands that MTV was airing at the time. Meanwhile, some rock bands that were not receiving MTV support, such as Korn and Creed, continued to sell albums. Then, upon the release of Korn’s rock/rap hybrid album Follow the Leader, MTV began playing Korn’s videos “Got the Life” and “Freak on a Leash”, which became popular.

A band sponsored by Korn, Limp Bizkit, received airtime for its cover of George Michael’s “Faith”, which became a hit. Subsequently, MTV began airing more rap/rock hybrid acts, such as Limp Bizkit and Kid Rock. Some rock acts with more comical videos, such as Rob Zombie ,Red Hot Chili Peppers, and Foo Fighters, also received airtime.

In the fall of 1999, MTV announced a special Return of the Rock weekend, in which new rock acts received airtime, after which a compilation album was released. System of a Down, Staind, Godsmack, Green Day, Incubus, Papa Roach, P.O.D., Sevendust, PowermaN 5000, Slipknot, Kittie, and Static X were among the featured bands. These bands received some airtime on MTV and more so on MTV2, though both channels gave emphasis to the rock/rap acts.

 

By 2000, Sum 41, Linkin Park, Jimmy Eat World, Mudvayne, Cold, At the Drive-In, Alien Ant Farm, and other acts were added to the musical rotation. MTV also launched digital cable channel MTVX to play rock music videos exclusively, an experiment that lasted until 2002. A daily music video program on MTV that carried the name Return of the Rock ran through early 2001, replaced by a successor, All Things Rock, from 2002 until 2004.

 

According to The Austin Chronicle, Jackson’s video for the song “Billie Jean” was “the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place.” After airing Jackson’s music videos, MTV, then a struggling cable channel, became very popular. Jackson’s videos were credited for this success and MTV’s focus switched from rock to pop and R&B.This move helped other black artists such as Prince, Whitney Houston and Janet Jackson break into heavy rotation on the channel. Jonathan Cohen of Billboard magazine commented Janet Jackson’s “accessible sound and spectacularly choreographed videos were irresistible to MTV, and helped the channel evolve from rock programming to a broader, beat-driven musical mix.

Live concerts

Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While the ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage.

In 1989, MTV began to premiere music-based specials such as MTV Unplugged, an acoustic performance show, which has featured dozens of acts as its guests and has remained active in numerous iterations on various platforms for over 20 years.

Along with VH1, MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005.Live 8 preceded the 31st G8 summit and 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on the Internet over MTV interrupting the reunion of Pink FloydIn response, MTV president Van Toeffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1 and clarified that network hosts talked over performances only in transition to commercials, informative segments, or other musical performances.Toeffler acknowledged that “MTV should not have placed such a high priority on showing so many acts, at the expense of airing complete sets by key artists.”He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing different blocks of artists.

On July 7, 2007, MTV broadcast the Live Earth concerts, which took place around the world to raise awareness of climate change.

 The Conclusion

So that’s why Slipknot have to perform in MTV, because MTV is the turning point of the television and music history, but what about the concert, don’t ask too much? You must be understand if you read the post before. always amazing

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